SEM Resource Center
FossMG's Search Engine Marketing University
Develop a Basic Understanding of Key Terms and Learn the Potential Impact Good SEM Can Have for Your Organization
Educate Yourself on the Basics of SEM
The SEM/SEO landscape is vast and the required disciplines are demanding. Luckily for you, FossMG will handle the demanding disciplines. You just need to know the basics and learn what Internet marketing's potential has in store for you and your business.
Every business leader needs a functional, base-level knowledge of SEM terms and a sense of some real numbers to eliminate the online marketing mysteries. Afterall, this is the future of marketing and the future is happening right now. But we know there are plenty of questions. We always appreciate the opportunity to explain how Internet marketing works and how to do SEM right.
We know you don't find all of the answers with other SEM agencies. That is why business owners and corporate executives come to FossMG. We see the big picture. We know how to execute the tiny details. And we do it for our clients every day. But one thing we are constantly told, "No one has ever explained online marketing to me like you do." That's just enough ego-boost for us to feel qualified to help you understand the potential that the Internet presents for your business.
That potential includes being the greatest source of new and repeat business for any organization. Any. Period. There is plenty of evidence it is for many small to large businesses already. We encourage you not to think people aren't searching for your business online.
It's time to wake up and smell the coffee. Google alone delivered 2 billion search results pages around the world today so we encourage you to rethink your position that it won't work. It won't work if you don't do it right, and most everyone else (self-service or other SEM agencies) are making classic mistakes that waste money or opportunities to convert. But done right, it works better than anything else. Need proof? We'll show you the numbers. We love numbers. Need a little bedtime reading?
So please, don't be shy and browse away. There is no reason to feel embarrassed reading this page. You are not alone. There is a lot to learn in this new marketing frontier. Moreover, most everyone we talk to (regardless of age, gender, or industry) asks us the same questions at first, starting with, "How does search engine marketing work?" and followed by, "Does search engine marketing really work?"
This section will help you understand the answer to question #1, and...honestly...we wouldn't be in business if the answer to #2 was "No." Read on and enjoy your newfound sense of online marketing freedom.
CONTENT AREAS:
RSS FEEDS - View Here
YouTube Videos
Inside the Mind of Google, Part IV (recommend skipping to 1:30 minute mark in this video for the section on AdWords and an inspiring small business case study).
Erik's Favorite Tweets
White Papers
"6 Steps to Preparing for Internet Dominance" - Coming Soon
Anatomy of a SERP - more coming soon
Marketing Webcentricities:
Recommendations for a Web-Centric, Fully Integrated Marketing and Advertising Strategy
(more content to be added on Marketing Webcentricities soon.)
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