FossMG Bios
Erik Foss
Foss Marketing Group, Inc.
Founder, President
916.786.9599
erik@fossmg.com
LinkedIn: www.linkedin.com/in/erikefoss
Twitter: www.Twitter.com/erikfoss8
Erik Foss established Foss Marketing Group in 2001 to deliver high-caliber marketing and research solutions with superior customer service. His passion for his work enabled his success in various marketing and research management roles in both the advertising and e-business consulting industries prior to founding Foss Marketing Group.
Erik created and directed a regional Strategic Services department for Bernard Hodes Group, an Omnicom advertising agency. There he was responsible to 14 regional offices between Kansas City and Hong Kong for all client research and strategic problem solving needs. He increased regional revenues from marketing and research projects 80% year-over-year. Prior to that, Erik was the Western Regional Marketing Manager for TMP Worldwide, another multinational advertising agency.
Just prior to founding Foss Marketing Group, Erik was a Senior Marketing Analyst for EpicEdge, an e-business consulting firm. There, he conducted industry and competitive analyses, brand development research, and co-authored strategic marketing plans for clients such as Hitachi and Reliant Energy.
Erik has conducted advertising and marketing, focused on online marketing, search engine marketing, and search engine optimization, as well as primary and secondary research (including the development and execution of customized web-based and email surveys), and marketing strategies for more than 150 companies across every major industry sector including Amazon.com, Boeing, Disney, Hewlett-Packard, Intel, Northrop Grumman, US Bank, and Visa.
Foss Marketing Group clients include the Sacramento River Cats, Downtown Ford, Sacramento Municipal Utilities District (SMUD), Vision Service Plan (VSP), Roseville Electric, the California Dental Association, Acute Technological Services, Wells Construction, Sierra Manufacturing Solutions, Teichert Precast/Construction, Maita Auto Group, Future Auto Group, e-VentExe, J6 insurance Services, Penny’s Low Fat Desserts, Future of Talent Institute, Global Learning Resources, Vanguard Cleaning Systems, Syd Curtis Fine Jewelry, Marinoble’s Kickboxing & Training Centers, Walsh & Forster, Enhansulin, The Spa Simply Skin, and PCH Consulting & Training Specialists, among others. Erik has worked as a business management consultant for Starbucks Coffee Company, Cisco Systems, BP, Yahoo!, Lockheed Martin, Sutter Health Systems, Federated Department Stores, PATH, and Capital One.
Erik has been published in the Sacramento Business Journal, and also co-authored, edited and produced several proprietary industry research reports purchased by Fortune 500 and global companies. Erik is also a blogger and avid Twitter-er.
Additionally, Erik served the American Marketing Association Sacramento Valley as the 40 year-old chapter’s first two-term President from 2006-2008. Erik, an experienced speaker and presenter, holds a B.A. from the University of California, Santa Cruz. He is married with 3 boys, and in his spare time, enjoys time with his family, writing and singing alternative rock for his band Enesen, mountain biking, snowboarding and playing co-ed recreational softball.
Caitlin Nevitt
Senior Designer
Caitlin’s colorful outlook on life gives her an incredible ability to visualize and create original design concepts. Her talent encompasses all mediums and techniques from illustration and photography to print advertising and web design.
Caitlin’s unique flair and artistic expertise make her an essential player in the FossMG band as the resident design expert at FossMG. Prior to joining the FossMG team, Caitlin was the Senior Graphic Designer at Sacramento design firm Altosa Group where she focused on brand development and design implementation. Before relocating to California, Caitlin designed at Ohio agencies AUE Design Studio and Louis & Partners Design where she created promotional advertising and brand identity packages for a variety of clients.
In addition to designing for FossMG, Caitlin is an instructor at the International Academy of Design and Technology where she teaches typography, design fundamentals and graphic design.
Caitlin graduated from the Art Institute of Houston with a Bachelor of Fine Arts degree in Graphic Design and is an active member of the American Institute of Graphic Arts.
| Ashley Hanes Senior Copywriter Ashley’s unique creativity and drive for success make her an integral member of the FossMG team. As the Senior Copywriter for FossMG, she helps clients identify the style and voice of the copy that is written for web sites, targeted at both humans and search engines. Ashley also plays an integral role in researching and identifying the keywords that will drive the greatest volume of traffic to our clients’ web site. Ashley has written content for Maita Auto Group, Sierra Manufacturing Solutions, Acute Technological Services, Wells Construction and other FossMG fans. With a creative mind and an eye for detail, Ashley first discovered her love for writing while working as a proofreader and web assistant for Presentations, a small Bay Area public relations firm. After graduating from UC Davis, Ashley trained at the social marketing agency tmdgroup, where she assisted with advertising campaigns for various state government agencies. At tmdgroup, Ashley was involved in media relations, event planning, market research, media planning and media buying. She was also in charge of public relations for AVOID, the anti-DUI campaign for Sacramento, Placer and Solano Counties. Ashley Hanes is a Bay Area native and UC Davis graduate with a Bachelor of Arts degree in Communications. |
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916.786.9599